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January 19-29: World Social Forums in Mali, Pakistan and Venezuela

March 18-20: int'l protest days against 3 years of war & occupation of Iraq

April 6-9: European Social Forum, Athenes, Greece

June 23-28: World Peace Forum, Vancouver, Canada

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What you find below is a collection of studies and articles we heard about concerning the decline of US companies since the US attack in Iraq in March 2003.

Overseas Consumers Increasingly Shunning US Brand Name
29 December 2004
A recent market research conducted by the Seattle-based Global Market Institute Inc (GMI) which questioned 8,000 consumers in 8 different countries between the 10th and 12th December 2004 shows that the current US foreign policies have a negative impact on American businesses. Twenty percent of the respondants from Europe and Canada said that they consciously avoid buying US products as a way to protest. More


Trust Gap
Percentage who said they trusted:

2003 2004
Coca Cola 55% 52%
McDonalds 36% 33%
Nike 56% 53%
Microsoft 45% 39%

Source: DDB Worlwide

Global affection for American brands wanes
November 2004
According to the global advertising agency DDB Worldwide, the war in Iraq, with all its geopolitical side battles, has made Nike shoes, Coca-Cola, McDonalds and Microsoft anathema in certain corners of the globe. His findings were echoed by the annual NOP World survey of power brands. More


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